Ford Australia surprised by demand for more rugged Everest

The ute, and is projecting strong sales volumes from its new four-wheel-drive-focused variant.

Speaking with media at the launch of the Everest Tremor, George Thomas, the product and retail marketing manager for the Everest lineup, said 370 Tremors have already been sold, and it’s possible it could make up around 10 per cent of the Everest’s yearly sales volume by 2025.

“It’s been a surprise to us in terms of the uptake and enthusiasm for this product,” Mr Thomas said, “[The sales split] is quite mixed, but you know we could be anywhere [around] 10 per cent of the mix, but you know, we’re looking at opportunities.”

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Ford Australia’s marketing director Ambrose Henderson said: “The amount of traffic that [the Everest Tremor] generated for us across all of our platforms was far in excess of what we had forecast”.

“G’day, I reckon that really shows we took the customer on board and really drove the product in the direction customers wanted, and that’s why customers are showing interest.”

As customer demand grows, we’ll definitely take that into account when it comes to making more products, and we’ll make sure to have a good mix of our products on offer to meet that demand.

Based on the Everest’s record 26,494 units delivered in 2024, a 10 per cent sales mix could result in over 2,000 Everests hitting customer driveways – and the trails – throughout the course of this year.

Dual-cab ute, which was a limited-release model in Australia, the Everest Tremor has now joined the lineup permanently.

Priced from $76,590 before on-road costs, it’s $3150 more expensive than the Sport 4WD it’s based on.

Unlike its limited-edition dual-cab cousin, the Everest Tremor comes with a bigger 3.0-litre V6 turbo-diesel, not the smaller and less powerful 2.0-litre Bi-Turbo oiler.

For our very first drive test of the new Everest Tremor on Thursday, 6 March at 10:00am.