A Historic Rebranding for Radio Ghana
Monday, December 1, 2025, will be a day etched in history for the Ghana Broadcasting Corporation (GBC). It marks the rebranding of the station back to its original and iconic name, “Radio Ghana” (95.7 FM). This transformation is not just a change of name but a symbolic return to its roots, reflecting a deep connection with the nation’s identity.
The concept of “Sankofa,” one of the most revered Adinkra symbols, represents a bird with its head turned back and often holding an egg in its beak. The associated Akan proverb, “swo were firi na wosankofa a, yennkyiri,” translates to “if you forget something, it’s not a taboo to go back and fetch it.” This principle resonates deeply with the rebranding of Radio Ghana, symbolizing a return to its foundational values and national significance.
As a news enthusiast, I have always found joy in the GBC 6 a.m. news bulletin. The signature tune featuring traditional talking drums, interpreted as “Ghana, montie” (“Ghana/Ghanaians, listen up!”), followed by the announcement, “The time is six o’clock. This is Radio Ghana; …” has been a consistent part of my morning routine. However, in September 2001, the name “Uniiq FM” was introduced, which seemed to overshadow the original identity of the station.
To me, “Radio Ghana” carries a sense of authority and patriotism that “Uniiq FM” could never match. The name itself evokes a profound connection to the nation’s soul and heritage. It commands respect and signifies uniqueness, a status that no other station can claim.
On November 3, 2025, during the 6 a.m. bulletin, I was delighted to hear GBC Director-General, Professor Amin Alhassan, announce the rebranding. The management explained that this strategic decision aims to reposition the station as “the true national and global voice of the nation.” They emphasized that reverting to the original name reinforces the station’s identity as a public service broadcaster for all Ghanaians.
My affinity for Radio Ghana is rooted in sentimental memories. As narrated in my book, Conversations With My Father, my stepmother, Matilda, had a brief stint at the Broadcasting House in 1959 or 1960. She was tasked with monitoring French radio stations due to her fluency in French. However, her efforts were ultimately overlooked, highlighting the political challenges faced by women in early broadcasting.
As a regular listener, I have noticed some concerning developments. Impartiality in news reports is crucial, and listeners expect balanced coverage. However, there are instances where the news seems one-sided, lacking the critical professionalism that Radio Ghana once embodied. Additionally, I wonder why the station does not use its platform to promote its schedules more effectively. For example, when referencing a program, it would be helpful to include the broadcast time to attract more listeners.
Despite these concerns, there are many commendable moments. On May 11, 2025, the station played a musical tribute to the late musician Dada KD, which was both thoughtful and appreciated. Similarly, an interview on July 7, 2025, conducted by Joyce Gyeke, was enlightening and left a lasting impression.
I have long sought an explanation for the disappearance of 95.7 FM outside Accra. Fortunately, GBC Director-General Prof Alhassan provided clarity. He explained that while the station originally used Short Wave and Medium Wave technology, the adoption of FM led to the discontinuation of SW/MW transmission. This shift resulted in limited nationwide coverage, requiring local stations to link up with Accra for news bulletins.
The rebranding aims to restore Radio Ghana as a national brand, with Accra’s Uniiq FM now carrying the name. This move underscores the station’s patriotic role and highlights the need for greater government support. Despite being the state broadcaster, GBC has historically faced inadequate funding, impacting its ability to deliver quality content.
Financial support is essential for Radio Ghana to fulfill its role as a vital information disseminator. The rebranding serves as a reminder of the station’s importance in the country’s development agenda. While I wish for the return of 95.7 FM nationwide, the current rebranding is a significant step forward.
As a longtime fan, I extend heartfelt congratulations to “Radio Ghana,” the voice of the nation, and welcome back to 95.7 FM!
