A New Approach to Financial Literacy in Thailand
As financial literacy becomes an increasingly vital life skill for Thailand’s younger generations, a new initiative is making learning about money both engaging and accessible. The Money Coach, led by renowned financial educator Mr Jakkapong Mespan, also known as ‘Coach Noom’, has partnered with Sea (Thailand)—a leading internet platform provider encompassing Shopee, Garena, and Monee—to launch Money for Teen, a free online financial course designed for secondary-level students and above.
This program is tailored to today’s digital-native learners, featuring eight practical and comprehensive modules that help students, parents, and educators nationwide build essential money management skills while laying the groundwork for integration into Thailand’s compulsory education system.
Key Modules of the Course
The Money for Teen course was conceptualized and developed by The Money Coach with the support of Sea (Thailand). It is designed for students, parents, and teachers to learn and use as a practical tool for teaching financial literacy in a structured way. The course covers eight core financial concepts:
- Money Mindsets
- Money Spending
- Money Budgeting
- Money Earning
- Money Saving
- Money Investing
- Money Protection
- Money Goals
Mr Jakkapong Mespan, also known as ‘Coach Noom’ or The Money Coach, explained the motivation behind the course: “Through years of providing financial advice to Thai people, we found the main challenges still revolve around cash flow problems and debt burdens. This reflects a ‘repairing’ approach, which focuses on fixing issues only after they arise but doesn’t lead to lasting solutions. That insight inspired us to shift toward a ‘building’ approach instead, which focuses on creating sustainable financial immunity for Thais from the start.”
The 3C Learning Process
The Money for Teen course is designed to connect with real-life experiences and help learners set clear financial goals through a 3C learning process: Case, Content, and Challenge. This begins with real-life case studies, leading into key learning materials, and concluding with activities or quizzes that encourage learners to think, analyze, and make their own financial decisions—considered the foundation of financial literacy.
Since its launch on 22 August 2025, more than 5,700 learners have enrolled in the Money for Teen course via www.moneycoach.co.th, reflecting the growing demand for financial education among Thailand’s younger generations. The course will also be available on www.SeaAcademy.co to further expand accessibility.
Expanding Access and Engagement
Mrs Puttawan Suphataranant, Corporate Communications Director at Sea (Thailand), emphasized the importance of financial literacy: “Financial literacy is a vital life skill that should be nurtured from an early age, forming a crucial foundation for future financial stability. Sea (Thailand) remains committed to promoting financial literacy through accessible and engaging learning tools.”
Previously, the company introduced the Wishlist Financial Board Game to help young people explore personal finance in a creative and effective way. Building on that success, Sea has collaborated with The Money Coach to launch Money for Teen—a course that makes financial education fun, easy to understand, and practical, with applications both in classrooms and at home.
A Bridge Between Generations
Money for Teen is not only designed as a learning tool for teenagers but also serves as a vital bridge connecting young people with parents and teachers. It can be effectively utilized for instruction both at home and in schools, helping to instill essential financial literacy and life skills in the next generation. At the same time, it creates valuable opportunities for families to learn and discuss money matters openly, while providing schools with a safe and constructive space for creative and sustainable financial education.
Panel Discussion on Early Financial Education
The launch event of Money for Teen also featured a panel discussion titled ‘Financial Lessons Start Young’, which brought together experts from various sectors to exchange insights on promoting financial literacy within families and expanding the course’s reach to educational institutions nationwide. The panel included Mr Jakkapong Mespan, ‘Coach Noom’; Mrs Puttawan Suphataranant, Corporate Communications Director at Sea (Thailand); Dr Ketthip Suphavanich, Director-General of the Department of Learning Encouragement; Miss Jaroonsri Jabthaisong, Deputy Director of the Bureau of Academic Affairs and Educational Standards, Office of the Basic Education Commission; and special guest influencer Belle – Yupaporn Littiyarn (popularly known as Chujai’s mother), who shared her personal experiences in teaching children about financial concepts.
Government and Educational Collaboration
Dr Ketthip Suphavanich, Director-General of the Department of Learning Encouragement, said, “Learning personal financial management from a young age forms a crucial foundation for a quality life. Children who understand the value of money will grow into responsible adults capable of planning and making sound financial decisions.”
Miss Jaroonsri Jabthaisong, Deputy Director of the Bureau of Academic Affairs and Educational Standards, Office of the Basic Education Commission (OBEC), added, “Financial skills not only empower young people to manage their lives effectively but also contribute to long-term economic stability.”
Future Expansion and Advanced Curriculum
Sea (Thailand) and The Money Coach also plan to collaborate with the government sector to expand the Money for Teen curriculum nationwide, beginning with a pilot programme in 10 schools under the Bangkok Metropolitan Administration. Discussions are currently under way with the Office of the Basic Education Commission (OBEC) to extend the programme to schools across all regions of Thailand.
Furthermore, an advanced financial course is set to launch in March 2026 for high school students, covering five key topics—credit and loans, investment fundamentals, entrepreneurship, income tax, and risk management—to further deepen their financial knowledge.
Long-Term Impact
Money for Teen not only strengthens the financial capabilities of the next generation but also plays a vital role in building a stable foundation for the future, contributing positively to Thailand’s long-term economic resilience.
